February 05, 2018

Shanghai FTZ to build a platform to boost export of Chinese paintings

Shanghai Free Trade Zone Administration and China National Academy of Painting signed a memorandum of strategic cooperation recently to set up a platform to export Chinese paintings and other art products to overseas markets.

Zhang Jiangzhou, vice president of the academy, and Liu Hong, chairman of the Shanghai Waigaoqiao Free Trade Zone Group, signed an agreement on operational cooperation related to the memorandum.

The memorandum will strengthen the cooperation between the two parties, such as the construction of the academic platform, building of brands project, professional channel services, intellectual property protection, and gathering high-end painting and arts resources in Shanghai.

The academy will support the FTZ to set up a professional team to carry out work in academic and artistic creation training programs, and arts evaluation. And the academy will use the zone’s preferential policies, efficient trade procedures, and policies innovations to have comprehensive cooperation in international painting and arts exchanges and exhibitions.

The two parties will also build a logistics center and an exhibition center in the zone, and co-operate the 2018 “Belt and Road Arts Exhibition” and other brand projects to attract high-end arts resources to the zone.

In addition, the two will strengthen the artworks’ copyrights management and operation, and have cooperation in registration of rights, development authorization, and copyrights protection.

Weng Zuliang, Party chief of the Pudong New Area, attended the signing ceremony, and made a field trip to the National Base for International Cultural Trade. Also, he had a seminar with 21 cultural innovation companies in the area, and listened to their advice and needs.

Weng said the development of cultural industries and companies is part of the competitiveness of Shanghai, and related to local citizens’ welfare. The cultural industries have a lot of weight on the city’s development and economy.

The cultural innovation industry is a pillar of the Pudong New Area’s cultural highland. Pudong has Zhangjiang National Digital Publishing Base and Waigaoqiao National Base for International Cultural Trade, and more than 6,000 cultural innovation companies in online literature, animation and games, and online audio-visual production.

At the seminar, many companies expressed their needs such as innovating the policies and management to cater to the young users; making preferential policies to import professionals from other provinces and regions, and adopting policies to increase the companies’ competitiveness in the global markets.

Weng said building the cultural highland is Pudong’s priority in 2018 and the development of cultural industries will also enrich local residents’ life. This year, Pudong will build iconic cultural facilities, promote cultural activities and introduce cultural industry clusters, streamline the registration process for the cultural industry companies and optimize the market environment.

Li Zhaojie, deputy director of the FTZ administration; Wang Hongzhou, director of the Publicity Department of the CPC Pudong Committee; and Zhu Di, deputy director of the Pudong New Area, also attended the signing ceremony.