November 12, 2019

Culture product marketing conference held during CIIE

The Conference on Chinese Cultural Product Marketing was held on November 8 during the second China International Import Expo, which concluded on November 10. Jointly organized by the National Base for International Culture Trade (Shanghai) and China Arts and Entertainment Group Ltd, the conference discussed topics like ice-snow tourism, nighttime economy and new consumption hot spots.
At the conference, the National Base for International Culture Trade (Shanghai), Denmark’s Jutland Tourism, the Shanghai Art Collection Museum and other cultural tourism institutes signed cooperation agreements with international counterparts on promoting bilateral and multilateral development of the culture tourism industry.
More than 1,300 cultural enterprises are now based in the Shanghai Free Trade Zone Bonded Area and the cultural trade in the area is estimated to exceed 50 billion yuan (US$7.14 billion) this year.
The Shanghai International Artwork Bonded Service Center, the biggest comprehensive artwork bonded warehouse, will be put into use next year in the FTZ.